Really. I know “they” all say you do. It’s logical, there’s a lot of “conventional marketing wisdom” behind it, and frankly in the stew of confusion and self-doubt that characterizes the “WTF Phase” of business-building, it can be really comforting to have something that feels so solid. “I work with executive men between the ages […]

It’s Monday. You’re full of good intentions. (You know where this is going, right?) This week you’re going to write a blog post, reach out to three new prospects, write the outline of your new program, and attend a local networking event. Tuesday morning, your kid gets sent home from school for projectile vomiting. Your […]

Here at First Five Things, we help people get their service businesses online. We also do our best to help those businesses look, feel, and work like the person creating them, which we’ve found to be an essential quality of a successful business! We do that partly by testing you like a lab rat. Well, […]

Draw close, my dears, and listen to the story of how it all began. (With endless gratitude to Roald Dahl, Monty Python, and most of all to The Princess Bride.) Once upon a time, there was a newly-graduated coach, excited and nervous about starting her business. She’d heard from many experienced coaches about the dangers […]